Even though it really is a myth, there are still people out there that think eBay is some sort of magic money making device. Although it's auctions do offer a lot of different benefits for the sellers like good exposure and very low overhead, it's still a business that requires a lot of planning and work on the part of the seller. You need different strategies that are going to help you make your items stand out among the crowd. So if you understand how to promote your items you should be able to get more traffic to your eBay auction or auctions.
The first thing you need to be able to do is to write some good advertising. A lot of people just put in some vague description of what they are selling and then just post it on the auction at eBay. But, if you are looking to get a lot more traffic to your auction you are going to have do a lot more than that. You need to focus on everything you write about selling the product and stay professional at the same time. You need to avoid any kind of hype but still be enthusiastic in what you say about the item or items you have up for auction. The whole goal here is to gain the trust of the buyer so you need to be believable.
You need to think about what kind of questions you might be asking if you were the buyer and what kind of information that you would want. If you look at it in this manner it will be easier for you to write a good detailed advertisement about your items. Make sure to always include all the basics about the items. You don't want to force the buyer to contact you about the simplest questions about the things you are selling.
Make sure that all of the items have pictures and that the pictures are of good quality. Buyers like to be able to feel like that they are shopping in person and with good photos it's going to help them feel better about the decision they make about purchasing an item. So it's important to have a good camera and some very good lighting, professional style lighting if at all possible. You should also consider always using a tripod when taking your pictures. You'll be amazed at the difference between you holding the camera and taking the shot and having it on a tripod and taking the shot.
You need to be able to make a good impression on potential customers so make sure that you do your best to give them that good impression of your business on eBay. Customer feedback is extremely important on eBay and so you need to make sure that you get as much positive feedback as you possibly can. Never leave a customer feeling slighted, this is going to kill your business faster than you can imagine. You need to make sure that you are really involved in the auctions so that the customers know that you care about what is going on. This will reassure them that you just won't disappear once the item is sold.
If you make sure that people understand fully what they are buying then chances are you are not going to have any problems and you will be able to protect your feedback score. For instance even if the item has only been used once, don't lead them onto believe that the item is brand new, because it simply isn't.
A good way to start your business and to build up a good reputation is to start your auction business off small and never try to handle too many auctions at a time. If you become overwhelmed it will probably lead to mistakes and could end in negative feedback.